We believe in buying ingredients only from companies that do not commission tests on animals and testing our products on humans.

We invent our own products and fragrances; we make them fresh by hand using little or no preservative or packing, using only vegetarian ingredients and tell you when they were made.

We believe in happy people making happy soap, putting our faces on our products and making out mums proud. We believe in long baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, use everything and start again.

We believe our products are good value, that we should make a profit and that the customer is always right.