Superdry was created in 2003, following an highly inspirational trip to Tokyo. With a view to becoming a brand that focused purely on high quality directional products, fused with vintage Americana/Japanese inspired graphics.
Celebrity followers include David Beckham and Calvin Harris both fans of the famous Brad leather jacket.
Superdry's global success has risen from its philosophy to always offer designs to men and women that goes that little bit further than the norm. Whether that's twists in design, fabric qualities or treatments; the aim is to always offer unique product at realistic and accessible prices.